B2B market research and customer acquisition support system
A business web system built around technical and thermographic survey services, primarily for solar installers, operators and industrial businesses.
Next.js / TypeScript / Prisma / PostgreSQL / SMTP / automated outreach
The project
The project includes a public website, a questionnaire for market research and needs assessment, and a custom admin and outreach system. The automated workflow manages prospective customers, email outreach, follow-ups and communication status.
Market research, needs assessment and customer outreach can be managed through one shared, trackable process.
The challenge
Demand for technical and thermographic surveys and outreach to prospective customers need to be organised within a shared process.
The system
- public website
- market research and needs assessment questionnaire
- custom admin and outreach system
- prospective customer management
- email outreach and follow-ups
- communication status tracking
Next.js / TypeScript / Prisma / PostgreSQL / SMTP / automated outreach